Education

Columbia University — New York City, New York, USA

Major: Communication and Education September 2025 – 2027
University of Minnesota — Minneapolis, Minnesota, USA

B.A. in Strategic Communication: Advertising and Public Relations September 2023 – June 2025

PROFESSIONAL EXPERIENCE

Publicis Groupe — Beijing, China

Social Intern — June 2025 – July 2025

· Responsible for content planning and execution for TCL’s full product line across multiple social media platforms, including campaign planning, copywriting, account maintenance, and data analysis. Combined brand tone, product features, and consumer insights to enhance engagement and drive brand exposure.

· Involved in pre-event promotion planning and content writing for Google Marketing Live China. Worked with the team to structure promotional messages and align them with global brand communication frameworks.

· Contributed to the development and execution of branded content for HONOR’s product launch campaigns, including cross-industry collaborations with automotive brands. Translated technical product features into consumer-friendly brand language.
Take Flight: Inclusive Communication Career Exploration — Minneapolis, Minnesota —

Internship – September 2024 – April 2025

Engaged with six leading global advertising and PR agencies, gaining insights into various fields of the communication industry through real client discussions

Collaborated with a mentor from Weber Shandwick, addressing communication challenges and expanding professional network through personalized guidance
Shang Shi Media — Shandong, China

Project Planner — July 2024 – September 2024

Plan for a golf association’s charity event and venue promotions, including creative theme design, media channel planning and follow-up on the process

Collect and analyze communication data to assess project success and propose optimization suggestions
Haier Group — Shandong, China

Brand Operations — May 2024 – June 2024

Responsible for content creation for Haier Recruitment accounts and officially published seven social media articles, independently produced video related to brand recruitment

Assisted in planning career guidance activities for college students, responsible for early-stage promotion and later-stage summarization. Collaborated closely with internal teams and external partners to ensure consistency and effective communication of brand information

RESEARCH EXPERIENCE

Cross-cultural Advertising Strategies of International Companies Using Tsingtao Beer as A Case

Researcher, Supervised by Associate Professor Shi Lei, SDUFE — November 2023 – June 2024

Based on Hofstede cultural dimensions theory, explored how international companies effectively conduct brand advertising and marketing in a cross-cultural communication context, using Tsingtao Beer as a case
Demonstrated the crucial role of cross-cultural understanding, cultural sensitivity, traditional cultural communication, and innovative marketing in achieving international communication success

SKILLS

Languages: Mandarin (Native), English (Proficient, IELTS 7.0)

Skills: Proficient in Microsoft Sets, Adobe Sets; Google analytic certification

My Working Experiences

My academic background, combined with hands-on experience at companies, has equipped me with strong skills in brand operations, content creation, and project planning.

SOCIAL INTERN

Brand Operation

Content creation for Haier Recruitment accounts
Independently produced and edited one video
Assisted in planning career guidance activities for college students

Leading IoT company based in China

Take Flight Program

An Inclusive Communications Career Exploration
Engaged with six leading advertising and PR agencies
fostering a diverse and vibrant workforce representative of varying interests, backgrounds, perspectives