Carbe Diem Brand Campaign | IMC Project
I participated in planning and executing a comprehensive integrated marketing communication (IMC) strategy for the American food brand Carbe Diem, belongs to General Mills. Carbe Diem is an emerging brand specializing in low-carb, high-protein pasta, dedicated to providing health-conscious consumers with delicious and guilt-free dining options.
In this project, I started with brand research, consumer insights, and competitive analysis to establish clear communication objectives and core strategies. I then designed an integrated marketing plan centered around the theme
“Pasta Without the Pause.”
The campaign encompassed creative concept development, media strategy formulation, influencer collaboration plans, offline event proposals, and so on.
The final deliverables include:
- A comprehensive Campaign Slide Deck for project presentation
- A detailed Campaign Book systematically presenting strategy analysis and execution plans
This project effectively honed my skills in brand planning, content creativity, and cross-platform media integration.
Meet our team
About Adthentix
Adthentix is an agency composed of enthusiasts in strategic communication, brand planning, and creative content. We specialize in crafting authentic, creative, and emotionally resonant brand communication solutions, dedicated to helping brands achieve their mission, shape their value, and establish deep connections with their audience. We firmly believe that every effective communication stems from the fusion of authentic insights and creative expression.
In developing integrated marketing communication strategies for projects such as Carbe Diem, we start with audience research to build a unique brand voice and media strategy. Through collaboration and specialized expertise, Adthentix seamlessly integrates strategic thinking with creative execution, continuously exploring the boundless possibilities of communication.
Layla Yan 